Aggravating the frustration over the general lack of news coverage of Cuban political prisoner Orlando Zapata Tamayo's now-69-day hunger strike against the Castro dictatorship, is that almost 29 years ago, an identical protest by Irish prisoners making an identical demand - respect for their human rights - sparked sympathetic uproar as one prisoner after another, starting with Bobby Sands, died because of their protest.
In the spring of 1981, CNN wasn't even a year old, and most in the world had never heard of the World Wide Web. Yet, the story of the protest by the 10 prisoners who eventually died - all of whom were more terrorists than political prisoners - dominated the news and eventually forced the hand of British officials.
The disparity between the Northern Ireland of 1981 and the Cuba of 2010 reveals many things, including how too many people in the media and the wider world, couldn't care less about what is happening in Cuba, even when the information is readily available at their fingertips. Breaking that indifference and ignorance is a challenge not easily overcome.
If only Zapata could generate at least a fraction of the attention Sands and the others generated, maybe it would be enough to save his life and more importantly - at least from Zapata's perspective - force the Castro regime to give its political prisoners the respect to which they are entitled.