If you admire British billionaire Richard Branson for his business acumen and his overall style, know this:
You're admiring someone who obviously thinks it's cool to dress up as mass murderer Che Guevara.
There's nothing admirable about that.
And there's no better reason to not fly on his airline or not buy his cell phone service.
British billionaire Richard Branson arrives aboard a jeep to attend a press conference by French telecom company Virgin Mobile for the presentation of Virgin Mobile's new offer Telib in Paris on September 18, 2013. AFP PHOTO ERIC PIERMONT/AFP/Getty Images